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<The Web Designer's Guide to Pricing ⁄ >




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Trying to establish your pricing and rates as a web designer can often feel like opening Pandora's Box. What do you need to consider? Do I charge by the hour, or by the project? Will my client accept my fees? What do I do if he rejects them? Price them too high and you might scare clients off; but price them too low and you might end up unable to pay the bills. Worse yet, by offering special deals to friends or cheap clients, you can find yourself with more work than you can finish (and a contractual obligation to do it anyways which can hinder the final result).

To further complicate things, pricing is a little different for web designers than for any other industry. Unlike a plumber or a painter where the variables for putting together an accurate budget are relatively limited, the amount of time that a web designer can spend on a project can range wildly. How many times have you expected to spend 4 hours on a project and ended up spending 12? We'll cover these questions to, hopefully, bring some clarity to your own approach to pricing.



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